The Power of Mediacorp Advertising at your fingertips
What is AdDirect
Mediacorp AdDirect is a one-stop ad buying platform that brings the power of Mediacorp advertising to your fingertips. Buying ads on Mediacorp has never been easier! With AdDirect, we provide an easy, effective and efficient way for you to create a media plan, upload or produce a creative and order your campaign with us.
How to book on AdDirect
- Sign up with your business details
- Create your media plan by setting your target audience, budget and channel preferences
- Upload your video ad or produce one with us
- Review your order and make payment
- Track and Monitor your campaign performance
How AdDirect optimises your media plan
Viewership Data
Historical TV viewership data by channels/ timebelts
Campaign Objectives
Share your budget, target audience, & channel preference
TV Inventory
Find real-time availability
of our TV inventory
AdDirect Optimisation based on AI, first-party and third party data
Optimised media plan
Once media plan is booked, the campaign is further optimised in-flight to deliver on set objectives
Pre-campaign
- Optimal media plan created based on Campaign Objectives
In-campaign
- Real-time tracking of campaign performance
- Automated re-allocation of spots if needed to achieve planned targets
Post-campaign
- Post-campaign report with detailed summary of spots aired, including impressions and reach attributable per spot
Book your TV campaign from as low as $3,000 on AdDirect today!
Don't have a ready video ad? Fret not,
we can help with your ad production. An effective 15-sec motion video is available from as low as $2,100.